New Market Study, "Hair Care in Peru", Has Been Published
Significant numbers of Peruvian consumers continue to benefit from higher purchasing power and this is leading them to become increasingly demanding when it comes to the purchase of hair care products. According to trade interviews, Peruvians are no longer simply looking for a shampoo which satisfies the basic needs to clean their hair. At least one or two value added features such as offering specific treatments for specific types of hair, providing specialised care for coloured hair,...
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