New Market Research Report: Tea in Turkey
In 2012, tea saw above-average total volume growth, registering 3% in comparison to the review period CAGR of 2%. The main reason for this was an increase in promotions by producers, such as new product developments and television advertisements. Tea is quite a mature category, which tends to mean slow overall annual growth. Tea is the national drink of Turkey and is the largest within hot drinks, with 95% household penetration in the country and 96% of the population drinking...
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