New Market Report Now Available: Surface Care in India
Advertising campaigns and television commercials by leading companies such as Reckitt Benckiser continued to promote surface cleaners as germ killers to fuel growth in 2012. Interestingly, private label started to leverage on the growth in surface care by introducing cheaper alternatives with different fragrances to compete with the leading brands including Lizol. The launch of private label helped price- conscious consumers to choose surface care which was previously considered to be expensive...
View full press release