Spirits in China - New Market Research Report
Other spirits represented 98% of total volume sales of spirits in China in 2012, with many high-end other spirits purchased by public funds for entertainment. The slower volume growth stemmed from the central government's ban on the use of public funds for wining and dining in 2012, which resulted in slower volume growth of other spirits compared to the year before, alongside the decelerating local economy and rising health awareness among consumers. In November 2012, Juigui-branded alcoholic...
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