Market Report, "Soft Drinks in Cameroon", Published
Soft drinks performed well in 2012 as a result of the entry of new brands and hence an opportunity for choice caused by growing competition among players, particularly between Societe Anonyme des Brasseries du Cameroun (SABC) and Source du Pays. In a bid to respond to the intense competition thrown down by Source du Pays, SABC reduced the prices of its carbonates as a result. This competition augurs well for consumers, as more income groups are able to consume soft...
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