Market Report, "RTD Coffee in Pakistan", Published
RTD coffee remained a niche soft drinks category in Pakistan at the end of the review period. Until very recently, RTD coffee has not been manufactured or commercially distributed in Pakistan; instead it has been imported on a private basis and distributed directly to supermarkets and hypermarkets. During July 2012, however, this all changed when Nestle successfully launched Nescafe Cold Coffee in Pakistan. There is no direct competition for this domestically manufactured product as all of the...
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