Skin Care in the Philippines - New Market Study Published
Skin care remained the second largest category in beauty and personal care in 2012, following hair care. In 2012 sales reached Ps31 billion, with sales increasing by 4% in current value terms. Skin care continued to benefit from consumers' desire to look good. It should be noted that Filipinas consider skin care products significant in maintaining a fair and spotless complexion, which is integral to being beautiful. The desire to look good increased consumers' willingness to invest in a wider...
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