New Market Report Now Available: Tea in Indonesia
Hot tea continues to face an increasing challenge from other tea formats, specifically RTD tea, categorised under soft drinks. The rise of the convenience trend among Indonesia's increasingly time-pressed urban population, and the country's hot climate remain the major factors boosting demand for RTD tea as opposed to the more traditional iced tea, which is prepared from freshly brewed tea. Nonetheless, hot tea is still perceived as being healthier than RTD tea, as it is generally freshly...
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