Sports Nutrition in Georgia - New Market Study Published
The awareness of sports nutrition and the consuming culture of the category are rather low in Georgia. It was first introduced in Georgia only in 2011, with Trec Nutrition as the pioneer company. Before 2011 there still were people who purchased sports nutrition products from the internet, or bought these products abroad. So when sports nutrition products appeared on sale in Georgia, its first consumers were athletes and young people who tend to innovations. In 2012 the key trend was...
View full press release