Report Published: "RTD Coffee in Taiwan"
Demand for coffee grew in Taiwan as the coffee-drinking culture grew due to increasing numbers of cafes and coffee specialist stores. Freshly brewed coffee in convenience stores is competitively priced. Convenience stores also occasionally offered discounts, such as buy-one-get-one-free or half price, or promotions such as sticker collection for redemption of gifts, to attract consumers. The unit prices of freshly brewed coffee in convenience stores were only slightly higher than the prices of...
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