New Report Available: Hair Care in Spain
Value sales of hair care remained stagnant in 2012. Despite the poor economic situation Spanish consumers were still willing to spend money in order to take care of their hair. Hair care is considered by Spanish consumers to be part of their daily hygiene routine. As a result, consumers did not stop using hair care, but shifted from more expensive products to cheaper alternatives such as larger/bulk formats. This trend was already witnessed in bath and shower where family/bulk formats...
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