Now Available: Pet Products in Japan
Growth in pet products current value sales in 2012 was down slightly on 2011, and also slower than the CAGR projected for the entire review period (2008-2013). This slowdown was mainly due to increasing maturity, but also reflected more intense price competition between branded manufacturers and rising demand for cheaper private label products. Current value growth remained robust overall however as the pet humanisation trend resulted in owners becoming better informed about the needs of their...
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