Recent Study: Fruit/Vegetable Juice in Cameroon
Compared to carbonates, fruit/vegetable juice underperformed as a result of a general drop in the purchasing power of the average Cameroonian. Though volume sales were higher than previous year, the growth rate was slower due to a general decrease in purchasing power and the relatively high prices of fruit/vegetable juice products available. Substitutes, such as carbonates, are cheaper and more widely available, and hence hold greater appeal.
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