Digestive Remedies in Germany - New Report Available
All in all, despite a small growth in current value terms in 2012, digestive remedies continued to be a very mature and saturated category of consumer health in Germany, with very limited growth opportunities. Real growth (in constant value terms or in volume terms) is only possible either in rather new categories like proton pump inhibitors or in case of economic crisis, when many consumers with rather light symptoms - in fear of losing their job - do not stay...
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