Just Released: "Wound Care in Malaysia"
Since wound care is necessary for consumers, differences in product quality between private label and branded products is less and less of a concern. This is especially the case within sticking plasters/adhesive bandages that frequently require changing for hygiene reasons. Moreover, private label producers were keen to launch products that closely resembled those of branded players, in order to imitate the new innovations and minimise consumers' perception of quality differences.
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