Recently Released Market Study: Dishwashers in Morocco
There continued to be little consumer interest in dishwashers at the end of the review period, with sales reaching just 20,000 units on an annual basis. Most consumers view dishwashers as a luxury product that is non-essential. The high price of dishwashers is not viewed as a justified expense, as dishes can easily be washed by hand. Most households meanwhile encompasses women who focus on housework or employ housemaids, with even most high-income consumers seeing little need for dishwashers.
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