Nappies/Diapers/Pants in Turkey - New Study Released
The penetration of nappies/diapers/pants products, albeit still low, increased in 2012. Higher education levels of women helped to increase demand. The wider distribution of products due to an increased number of grocery outlets in smaller cities and rural areas, made nappies/diapers/pants more available to consumers. In addition, discount promotions made them a more attractive substitute for fabric and helped recruit more consumers into purchasing these products in 2012.
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