Ear Care in Portugal - New Market Research Report
The category remained underdeveloped at the end of the review period. This is easily explainable through consumers being unfamiliar with the products, and the category is rather limited, with only five to 10 products available in OTC, most being prescription-based. Ear care continued to be hindered by a small product range with Otoceril being the only significant brand. This lack of competition also resulted in a lack of new product development towards the end of the review period. Ear care...
View full press release