Air Care in France - New Study Released
After several lean years, air care products seem to be again in favour again with French consumers. This is logical: scents are playing a growing role in the product mix of laundry detergents, dishwashing and even in many cosmetics - in beauty and personal care. Thus, in this period of return towards the home, the recovery of air care is logical, mainly if manufacturers support sales with a higher advertising budget and level of innovation than usual.
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