New Market Report Now Available: Beauty and Personal Care in Serbia
The first months of 2009 brought about an economic crisis in Serbia. The crisis drastically slowed the wave of international producers/brands that were entering Serbian beauty and personal care as they did in the previous decade. At the same time, Serbian consumers shifted to basic product types and to cheaper brands. The only positive trend over the review period was increased competition among both producers and retailers which caused lower mark-ups (and lower prices in constant terms). The...
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