"Nappies/Diapers/Pants in Japan" Is Now Available at Fast Market Research
In nappies/diapers/pants, the downward trend of the infant population in Japan was the primary reason for the current value contraction of 2% in 2012. However, the fall in current value sales was slower than the 3% declines in 2010 and 2011. Much of the value decline was due to the weakening impact of discounting wars, which was initiated by the third-ranked player Procter & Gamble Japan KK for Pampers in 2010. Competitors such as Unicharm Corp and Kao Corp continued...
View full press release