New Market Study, "Bleach in Georgia", Has Been Published
By 2012 the demand for bleach was far lower than a couple of decades previously. Usage of bleach was gradually replaced by higher-quality detergents and surface care products. The product is also no longer favoured due to its strong and unpleasant smell, which remains in the clothes after washing. Over 2005-2009 sales of bleach declined. However from 2010, when economic conditions in the country became very difficult, many lower-income consumers from rural areas replaced laundry detergents and...
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