New Market Study, "Bottled Water in Vietnam", Has Been Published
Bottled water continued to record strong performance in 2012 as more consumers value the convenience, cleanliness and safety that bottled water has over tap water. Tap water throughout Vietnam is not potable, and it has to be boiled before drinking. In most places, households even have to filter the water, either before or after boiling, to eliminate some of the toxic substances. As such, purchasing bottled water is much more convenient than the long process of filtering and boiling tap...
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