New Report Available: Fruit/Vegetable Juice in Iran
Fruit/vegetable juice remained one of the most dynamic categories in soft drinks in 2012, mainly as a result of its low base and the introduction of more sophisticated products. Iran is a four season country and nearly all types of fresh fruits are available during the year at affordable unit prices. The culture of consuming fresh fruits in large quantities is still very widespread, which has meant relatively low base sales for fruit/vegetable juice. However, with rapid changes in lifestyle,...
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