Just Released: "Analgesics in Portugal"
Value sales of analgesics in Portugal in 2012 were affected by the poor economic environment. The high unemployment rate, which in 2012 was close to 16%, the third worst unemployment rate just after Spain and Greece, dragged down Portuguese average disposable incomes and as a consequence consumers attempted to save money by using reimbursed products instead of OTC. This was a consequence of the change in shopping habits, with price becoming the key variable taken into account when making a...
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