"RTD Tea in Thailand" Published
Over the review period, RTD tea experienced very strong competition amongst several brands. The opening of new face brand 'Ishitan' in 2011 shook overall shares in the category. The executive director of Ishitan, Tan Passakornatee was the founder of Oishi Group PCL. After he sold his shares in the company to Thai Beverage Public Company Limited, he started his own company with its own brand Ishitan. The product line and flavours are similar to Oishi's offerings. Within two years, Ishitan...
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