Market Report, "Wipes in Belgium", Published
One of the biggest turnarounds in tissue and hygiene products is the sudden reprieve of wipes in 2011 and their continuous positive progression in 2012. Both the ongoing dynamism of cosmetic wipes and the sudden recovery of starter kits/trigger device and their refills have been instrumental in this recovery. Before 2011, the whole category suffered for the fall in home care wipes and floor cleaning systems. For many years, sales were increasingly dependent on promotional support, and thus...
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