New Market Study, "Retail Tissue in the Netherlands", Has Been Published
Due to uncertain economic conditions, there was a shift in Dutch society from going out for dinner to arranging a dinner at home. In this different way to enjoy life there was interest in more comfortable and luxurious retail tissue products in the Netherlands. Consumers increasingly sought more luxury products, if possible, with lower prices. Subsequently, several private label companies turned their product ranges to more luxury products at lower prices than premium brands.
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