New Market Study, "Sanitary Protection in Austria", Has Been Published
Sanitary protection was influenced by the demand for products that are convenient and that offer longer freshness and security. This was also reflected in the new product launches, which mainly featured brands that provide added benefits in terms of freshness and greater absorbency. In addition to this, the market was also influenced by strong competition between the leaders Johnson & Johnson GmbH and Procter & Gamble Austria GmbH, as well as by the growing popularity of private label.
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