Fruit/Vegetable Juice in India - New Market Study Published
Fruit/vegetable juice competes head-on with carbonates as carbonates are slowly losing their appeal among health-conscious consumers, especially in urban India. There has been a shift in the consumer beverage demand towards non-carbonated alternatives thanks to obesity and other health issues, changes in lifestyle and affordability, increasing the presence of organised retail and urbanisation. This shift is creating newer opportunities for drinks manufacturers in the country. Exotic flavour...
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