New Market Study, "Emergency Contraception in Austria", Has Been Published
The perceptions and attitudes of Austrians towards contraception changed significantly over the last decade. Nowadays Austrians have more open-minded attitudes towards sexuality in general, as well as to the rights of women. Emergency contraception was strongly influenced by this in 2012. In addition, the performance of the category was influenced by the fact that the first ever emergency contraception brand was introduced only in January 2010 in Austria, which still leaves a great deal of room...
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