New Market Study Published: Surface Care in Georgia
To promote innovations and expand their product ranges, many brands (Domestos, Mr Muscle, Cif) introduced more specialised surface care products (anti-mould, fat remover and so on) over the review period. These brands expanded their assortment and, by the end of review period, volume sales increased due to availability of the new, more specialised surface care products. As consumer income slowly increased, Georgians began to experiment with different kinds of products.
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