New Market Report: Carbonates in Israel
The main development in 2012 was the re launch of SodaStream in the Israeli market. SodaStream markets an electric device which allows the consumer to add gas and flavours to tap water and thereby produce carbonated beverages. The company plans to invest NIS4 million over the year in branding and marketing the product, It plans to launch its new electrical device, "Revolution" and the flavoured capsules for 2012 and with that to compete directly with Central Beverage. In order to...
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