Recent Study: Soft Drinks in Russia
The soft drinks market in Russia registered dynamic development over the review period. Although soft drinks suffered from the economic downturn, the recovery, which started in 2010, was healthy and fairly rapid. In 2010 besides the comeback from the slump, the market also benefitted from extremely hot summer weather conditions, which resulted in a very strong performance of soft drinks sales in that year. The following years 2011 and 2012 experienced a partial negative rebound effect. The soft...
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