New Market Research Report: Carbonates in Germany
Carbonates is a very mature category in Germany. It registered positive volume and value growth in 2012, partly driven by niches such as mixers but mainly due to the health and wellness trend and its influence on low calorie offerings. Germany is a fizzy drinks nation with regard to soft drinks, and switching to low calorie products has been the best option for many when trying to become more health-conscious.
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