New Market Research Report: Concentrates in Germany
Concentrates is one of those categories in which the on-trade is performing better than the off-trade. Concentrates are used in many drinks in bars and clubs, which enabled on-trade volume and value sales to both grow by 1% in 2012, while the off-trade registered declines of 1% and 2%, respectively. In general, concentrates, particularly powder concentrates, suffer from a low level of product innovation and a poor image.
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