Market Report, "Incontinence in France", Published
Incontinence represents a category where consumers recognise a correlation between the price and product quality. French consumers were ready to pay slightly more for a product in order to avoid the risk of any leak On the other hand, the retired population which represents a large percentage of consumers of incontinence products, tend to have a better economic situation despite the general economic situation that continued to deteriorate in France. They therefore continued to buy branded...
View full press release