Cider/Perry in Poland - New Market Report
Although Poland is one of the biggest exporters of apples in the European Union, sales of cider in the country are rather negligible. This is connected with various factors. First of all, cider is still quite expensive - e.g. PLN9 for 275ml bottle of Cydr Ignacow. Another drawback for the category is the fact that cider is a wine product, which means that according to the Act of Upbringing in Sobriety and Counteracting Alcoholism, any advertisement of alcohol products (except...
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