Recently Released Market Study: RTD Tea in Germany
RTD tea registered off-trade volume growth of 2% in 2012, this being the category's best performance of the review period. RTD tea was a stable category by the end of the review period thanks to a series of new product launches. Meanwhile, off-trade value sales saw an increase of 5% in current terms as manufacturers increased prices in response to rising raw material costs. Retail value sales in the off-trade reached EUR432 million in 2012.
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