New Market Research Report: Skin Care in Nigeria
The skin care category is quite active with a wide range of mainly mass brands present in the market to satisfy the demands of a growing population, which is also seeing increased income. Many mass brands now claim to have added benefits, such as skin lightening, toning, anti-ageing, and so on, and are widely available in open markets, supermarkets, and other channels. The category is therefore quite fragmented, featuring many domestic manufacturers alongside the bigger conglomerates such as PZ...
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