New Market Research Report: Bath and Shower in Malaysia
Consumers in Malaysia are switching from bar soap to body wash/shower gel and liquid soap for more convenient usage. The use of bar soap has been on a declining trend in Malaysia, because Malaysians prefer to have body wash/shower gel or liquid soap available in a bottle ready for use. Instead, consumers have to first unwrap the paper packaging before using bar soap, which they perceive as inconvenient. Therefore, highly time-constrained individuals and those who pursue a busy lifestyle choose...
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