New Report Available: Alcoholic Drinks in Venezuela
Over 2012, most alcoholic drinks categories began to reverse the negative growth rate that started as the result of the economic downturn. With 2012 being an electoral year, the government of former President Hugo Chavez increased public spending and monetary liquidity as a strategy to favour its re-election. Beer, which was severely hit by a 4-year period of declining demand, saw favourable but modest volume increase in 2012. Because beer has a high penetration in low-income households, demand...
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