New Market Research Report: Bleach in South Africa
Bleach has a wide appeal among all income groups in South Africa and is particularly popular among low-income consumers due to its low price and wide range of applications. This widespread popularity supported strong sales of over 41 million litres in 2012. A growing focus on hygiene continued to support growth in bleach at the end of the review period, with volume sales rising by 2% in 2012 over the previous year. This was linked to increasingly overcrowded cities and...
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