New Market Study Published: Dishwashing in Norway
The dishwashing category continued to be strongly influenced by green and sustainable products. As in other home care categories, consumers look for the Swan Label on products they buy. The label is issued by Miljomerking, certifying products that comply with a set of environmental standards. This trend has also been driving demand for automatic dishwashing tablets as a low-carbon footprint alternative to automatic dishwashing powder which remains more price-competitive. Powder remained the...
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