New Market Report Now Available: Vitamins and Dietary Supplements in Kenya
The majority of consumers view the consumption of vitamins and dietary supplements as desirable, even though such products are often beyond the reach of many people. High-income households view them as essentials, and many buy them for use by family members. The multilevel marketing of nutrition supplements and health products from firms such as Tianshi, Swissgarde and GNLD has largely popularised the use of such products among the middle class.
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