Calming and Sleeping in Morocco - New Market Study Published
The calming and sleeping category reached sales of Dh66 million in 2012. The 2012 growth rate is slightly lower than for 2011, indicating a slow stabilisation of consumption. Growth is mostly sustained by the sales of anti-anxiety and calming products that are consumed by people from the more affluent social classes to fight stress and also calm new borns and infants. Consumption remains occasional due to the caution that should be used when consuming these products.
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