Recent Study: Cough, Cold and Allergy (Hay Fever) Remedies in Estonia
Sales of cough, cold and allergy (hay fever) remedies were supported by a long winter in the beginning of 2012 and an early winter at the end of the year. The first snow fell in October and temperatures decreased very fast. By comparison, in warmer years, snow starts to fall in Estonia in late December. The cold weather increased the incidence of coughs and colds, which supported sales in 2012. Furthermore, sales were supported by rising consumer purchasing power and...
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