New Market Report Now Available: RTD Tea in Taiwan
As the largest soft drinks category in 2012 in Taiwan, RTD tea continued to impact strongly on the developments and trends of soft drinks in general. After the plasticiser contamination incident in 2011, RTD tea decreased in sales and growth slowed down. Many new companies launched new products with innovations in this category to stimulate the sales. The new products incorporated the demands for health and wellness products.
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