New Market Research Report: Adult Mouth Care in Iran
Adult mouth care has not traditionally been a popular OTC consumer health category in Iran. Although there has been considerable advertising on television and in the print media for the category in recent years, much of which highlights the advantages of medicated mouthwashes for maintaining good oral health, this advertising has not had the desired direct impact on sales of adult mouth care, instead boosting sales of mouthwashes/dental rinses within beauty and personal care. Overall, OTC adult...
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