New Market Research Report: Sanitary Protection in India
Unicharm Industries, a Japanese player, entered into the market in July 2011 with the film actress Prachi Desai to reach out to customers, but soon she was replaced with Anushka Sharma. Also, Johnson & Johnson has broadcast an advertisement with Sharmila Tagore and Sakshi Tanwar to create awareness amongst women. So, the current trend in this industry is more towards advertisements to enhance the sales as well as to create the awareness about the health and hygiene conditions.
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